Scan Your Nonprofit’s Website.
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Why scan your website?

Most website problems are invisible to the person who owns the site. You see your pages every day, on the same computer, with everything cached and familiar - so you never experience the slow first load a new visitor gets, never notice the missing alt text a screen reader user hits, and never see the bland title Google shows in search results. The problems that cost you donors and supporters are, almost by definition, the ones you can't see yourself.

That's what a scanner is for. It fetches your page the way a stranger's browser does - no cache, no cookies, no familiarity - and checks it against the standards that actually decide outcomes: how fast the page responds, whether search engines can understand it, whether people with disabilities can use it, and whether a first-time visitor has any reason to trust it.

Small issues compound quietly

A missing meta description doesn't break anything. Neither does an oversized hero image, a form field with no label, or a page title that just says "Home." But each one skims a little off the top - a few percent fewer clicks from search, a few percent more visitors bouncing before the page loads, a fraction of users who simply can't use the site at all. Stack a dozen of these together and a site quietly underperforms for years without anyone being able to say why.

The fixes are usually cheap. Compressing images is an afternoon's work. Writing real page titles takes minutes per page. Adding alt text costs nothing. The expensive part is knowing which problems your site actually has and which ones matter most - and that's exactly the part a scan makes free.

Check the pages that earn their keep

You don't need to scan every page on your site. Scan the ones that matter: your homepage, because it takes the most first impressions, and whichever page you most need visitors to act on—usually your donate page. Run each through the Health Scan for the broad picture, then follow up with the focused scanners on whatever it flags. Ten minutes, no signup, and you'll know more about your site's real condition than most owners ever learn.